Category: content strategy

  • Which comes first? The content or the product?

    When you work for a startup you’ll soon notice that business and product development tasks don’t always occur in a prescribed order. Some gnarly product functionality gets built first because potential clients need to see it. Other easier tasks lie dormant until much later because they should be relatively easy to fix. For newcomers to […]

  • Content Strategy for One: Starting from Scratch

    The great thing about working for a startup is that you get to start from scratch. When you’re the only Communications Specialist/Technical Writer/Content Strategist at a company who doesn’t even have a website yet for their flagship product, you get to make those early and important decisions. Who doesn’t dream of doing it “right” like […]

  • Are you in danger of a content curation cop-out?

    After years of writing and content strategy work, I know all too well how keeping your site living and breathing with fresh content can grow burdensome (it’s one of the reasons I’m only just now getting back into the blogosphere). Around my house, we often say: “The content monster must be fed.” ┬áThese days, with […]