Author: Elizabeth

  • The 3 T’s of small-team user experience

    The 3 T’s of small-team user experience

    I’m a small company gal. I like to work on a lots of different tasks and pour my skills into the gaps as needed. When it comes to User Experience (UX), this  means I often wear many hats: Visual Designer, Information Architect, Interaction Designer, Content Specialist. It also means I’ve learned a thing or two about […]

  • Which comes first? The content or the product?

    When you work for a startup you’ll soon notice that business and product development tasks don’t always occur in a prescribed order. Some gnarly product functionality gets built first because potential clients need to see it. Other easier tasks lie dormant until much later because they should be relatively easy to fix. For newcomers to […]

  • Content Strategy for One: Starting from Scratch

    The great thing about working for a startup is that you get to start from scratch. When you’re the only Communications Specialist/Technical Writer/Content Strategist at a company who doesn’t even have a website yet for their flagship product, you get to make those early and important decisions. Who doesn’t dream of doing it “right” like […]

  • My SaaSy Nightmare

    With all the new Software as a Service (SaaS) providers out there, it’s theoretically possible to create a site that includes the tools you need to manage your business and effectively support your customers without ever hiring a programmer or IT person. I’ve recently investigated what it would take to build a site like this for […]

  • Anatomy of a new website, circa 2012

    Over the past month or so, I’ve pushed two websites out to the web. First, an updated look to and now this new site for myself. As I’ve been telling a few friends and colleagues about they process, I hear things like: “I’ve got to get around to doing that for myself,” and “I’ve had […]

  • Are you in danger of a content curation cop-out?

    After years of writing and content strategy work, I know all too well how keeping your site living and breathing with fresh content can grow burdensome (it’s one of the reasons I’m only just now getting back into the blogosphere). Around my house, we often say: “The content monster must be fed.”  These days, with […]