Thoughts on creating great user experiences, content and web sites

The 3 T’s of small-team user experience

Napier, NZI’m a small company gal. I like to work on a lots of different tasks and pour my skills into the gaps as needed. When it comes to User Experience (UX), this  means I often wear many hats: Visual Designer, Information Architect, Interaction Designer, Content Specialist. It also means I’ve learned a thing or two about small-team UX.

If you’re in a start-up or a small technical team within a larger company, you may not have the space on your team for a dedicated user experience person. When I attended UX Week last year, my eyes were opened at just how big UX teams could be in large organizations, and also how specialized the individual roles could be on these large teams. (See this post for an idea of the kind what UX roles are out there.)

I believe that even if you don’t have a stacked UX team to lean on, you can still have successful user experience practice. You just need to think about the 3 T’s of small-team UX: Talent, Teamwork and Time.

[Continue reading]

Which comes first? The content or the product?

When you work for a startup you'll soon notice that business and product development tasks don't always occur in a prescribed order. Some gnarly product functionality gets built first because potential clients need to see it. Other easier tasks lie … [Continue reading]

Content Strategy for One: Starting from Scratch

The great thing about working for a startup is that you get to start from scratch. When you're the only Communications Specialist/Technical Writer/Content Strategist at a company who doesn't even have a website yet for their flagship product, you get … [Continue reading]

My SaaSy Nightmare

lg_lion

With all the new Software as a Service (SaaS) providers out there, it's theoretically possible to create a site that includes the tools you need to manage your business and effectively support your customers without ever hiring a programmer or IT … [Continue reading]

Anatomy of a new website, circa 2012

Over the past month or so, I've pushed two websites out to the web. First, an updated look to www.kohl.ca and now this new site for myself. As I've been telling a few friends and colleagues about they process, I hear things like: "I've got to get … [Continue reading]

Are you in danger of a content curation cop-out?

After years of writing and content strategy work, I know all too well how keeping your site living and breathing with fresh content can grow burdensome (it's one of the reasons I'm only just now getting back into the blogosphere). Around my house, we … [Continue reading]