Elizabeth Kohl's thought's on content, writing and the web.

Which comes first? The content or the product?

When you work for a startup you’ll soon notice that business and product development tasks don’t always occur in a prescribed order. Some gnarly product functionality gets built first because potential clients need to see it. Other easier tasks lie dormant until much later because they should be relatively easy to fix. For newcomers to startups, it can feel disorganized and disorienting to watch a product grow organically as priorities and influences shift.

A content strategist/writer can play an influential role in these shifting priorities. With more established product, the content usually exists to communicate the offering. However, in a startup, the content can play a significant role in defining the product offering.

At least, this has been my experience over the past few months…

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Content Strategy for One: Starting from Scratch

The great thing about working for a startup is that you get to start from scratch. When you're the only Communications Specialist/Technical Writer/Content Strategist at a company who doesn't even have a website yet for their flagship product, you get … [Continue reading]

My SaaSy Nightmare


With all the new Software as a Service (SaaS) providers out there, it's theoretically possible to create a site that includes the tools you need to manage your business and effectively support your customers without ever hiring a programmer or IT … [Continue reading]

Anatomy of a new website, circa 2012

Over the past month or so, I've pushed two websites out to the web. First, an updated look to www.kohl.ca and now this new site for myself. As I've been telling a few friends and colleagues about they process, I hear things like: "I've got to get … [Continue reading]

Are you in danger of a content curation cop-out?

After years of writing and content strategy work, I know all too well how keeping your site living and breathing with fresh content can grow burdensome (it's one of the reasons I'm only just now getting back into the blogosphere). Around my house, we … [Continue reading]