When you work for a startup you’ll soon notice that business and product development tasks don’t always occur in a prescribed order. Some gnarly product functionality gets built first because potential clients need to see it. Other easier tasks lie dormant until much later because they should be relatively easy to fix. For newcomers to startups, it can feel disorganized and disorienting to watch a product grow organically as priorities and influences shift.
A content strategist/writer can play an influential role in these shifting priorities. With more established product, the content usually exists to communicate the offering. However, in a startup, the content can play a significant role in defining the product offering.
At least, this has been my experience over the past few months…
